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'The Value of Touch' limited edition piece can be claimed for free online.
December 13, 2021
By: Melissa Meisel
Skin care brand Nivea is tapping into the connected world of NFTs (non-fungible tokens) to showcase the value of touch through digital art. NFT technology normally allows people to trade and own high-value tokens like art, collectibles, or real estate via cryptocurrencies and has recently become increasingly popular in the art world. With the “Value of Touch”, Nivea wants to bring attention to the power of touch, using NFTs to discuss the value society currently attributes to...
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